Cisco Industry Solutions Partner Network a 3-d world based on a trade show theme, was launched today, to permit it’s global channel partners (c40,000) to meet and exhange information with application providers adn manufacturers.
Loosely based on sites, such as Second Life, ISPN is easier for the user to operates, as itcomes with no download desk top application, no currency and no avatar to customize. It is also closed to members of the general public.
Cisco, is no stranger to the virtual world, having run a virtual space called Bandwidth Amphitheatre, for several months in Second Life.
Unisfair Inc, from California designed and house the servers for ISPN. Visitors click buttons to navigate as they move around the trade show. Currently communication is thorugh text, but Cisco do plan to add voice communication shortly.
Three months in development, with relatively modest start up costs, Cisco, plan to use the site for other purposes over time, adding a significant infrastructure, to support it.
Take up by vendors has been rapid, with 20 software vendors already on the site. The aim being to enable channel partners to actively investigate applications and those in development, in far greater depth than previously possible.
While providing a serious business platform, the idea behind ISPN is to create a more collaborative, engaging and fun environment, than the typical medium of interaction.
In a statement, Cisco said the ISPN will also support channel partners with industry training and Web 2.0 collaboration tools. Product discounts are already offered to channel partners when they collaborate with developers on new software applications through Cisco’s Solution Incentive Program, and the company hopes the new ISPN will expand on that initiative, a spokeswoman said.
Cisco partner are being invited to a video launch today 15th September
Link here, (don’t bother clicking if you are not already a partner)


